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Yearly Archives: 2018

From Utopia to Reality: Marketing and the Big Data Revolution

Ajay Bidyarthy - 682
Perfect information. First Degree Price Discrimination. You might know these terms from high school economics defining utopian conditions in the marketplace. One involves having...

Understanding the Millennial Market

Ajay Bidyarthy - 182
The 18-35 years age group commonly known as the millennials is a very crucial population group that brands need to consider in their marketing...

How big data & analytics is helping fashion e-tailers to capture markets in developing countries?

Ajay Bidyarthy - 108
Introduction Demand forecasting is the most important phase in any fashion business. Most of the forecasting is driven by guestimates. Nowadays, analytics is playing a...

How can Big Data & Analytics change the healthcare sector in developing countries?

Ajay Bidyarthy - 160
The emergence of big data analytics along with advancements in the area of medical science has enabled healthcare companies to gain better insights into...

Big Data & Analytics to Help Voters Know Their Political Leaders

Ajay Bidyarthy - 181
Introduction Every day the world is creating roughly 2.5 Quintillion bytes of data. The applications of big data could have a lasting impact on the...

Digital Transformation in Oil and Gas

Ajay Bidyarthy - 256
Oil & Gas industry would be one of the most impacted industries with digital disruption. Traditionally the industry requires high capital, operating costs and...

Data Analytics as a Tool to Reduce the Cost of Production in Oil & Gas

Ajay Bidyarthy - 933
Data Analytics as a tool to reduce the cost of production in Oil & Gas Oil & Gas sector is one of the core industries...
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