1 . What is On-page SEO
When you think of SEO, you probably think of Google. It’s easy to understand why. Google is the most powerful search engine, period. But that doesn’t mean it’s the only search engine. If you ignore other search engines, you’re doing your business a disservice. Once you think about YouTube as a search engine.
Because YouTube is its own search engine, it has its own SEO best practices.
Just like you want to get your site high up on the SERPs, you want to get your videos high up on the YouTube SERPs.
YouTube SEO is a bit different from regular SEO, and it might take a little while to get used to.
To help make it easy for you, I’ve created a list of techniques that will provide you with the visibility you need on YouTube.
- Find video keywords
- Rename your video file using a target keyword.
- Optimize your tags
- Optimize your video description.
- Tell people to comment
- Encourage people to subscribe
- Step up the production value
- Make an eye-catching thumbnail
- Add closed captions
- Build links to your channel and your videos too
- Share on social media/fb/twitter/LinkedIn.
- Quora is one of the best places to share your videos.
- Send an email to your list
- Embed your video
- Start your description with your focus keyword
- Use YouTube for keyword research
- Increase your watch time
- Review your watch time report
- Look at your audience retention report
- Use engagement reports
- Add some suspense
- Create playlists
- Get featured on another channel
- Improve your content
2 . On-Page SEO Strategies
Following are the steps that shall be taken for the on page SEO
2.1 Find video keywords
- Keywords for YouTube are a bit different from keywords that appear on search engines like Google or Bing.
- e.g., if you search for “how to make cake,” you’ll see a ton of video results, and at least one is from YouTube. So Keywords that start with “how to.”
2.2 Rename your video file using a target keyword.
- Rename your raw file so that it reflects your title or your focus keyword.eg. Raw fine name-1234.mp4 to how_to_use_hello_bar.mp4
2.3 Optimize your tags
Tagging is one of the best SEO features that YouTube provides.
- 10 to 12 tags are enough.
- LSI Keywords- it determine common synonyms, context and related entities to that of query and the documents to figure out and make your video on top by using similar LSI keywords.
2.4 Optimize your video description.
- YouTube video descriptions is 1,000 characters. If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters.
- After that point, viewers have to click “show more” to see the full description.
- That’s why we suggest front-loading the description with the most important information, like CTAs or crucial links.
2.5 Tell people to comment
- Comments are one of the metrics YouTube uses to decide what people like the most.
- It’s a good idea to end your video with a question to get a discussion started.
2.6 Encourage people to subscribe
- It’s one of the factors YouTube’s algorithms use to rank videos.
- Liking or commenting on a video is a one-time action, but subscribing means that people will see your content on a regular basis
2.7 Step up the production value
Quality of your video must be good, which will in turn increase search performance.
2.8 Make an eye-catching thumbnail
- A good thumbnail means more clicks, and that means better SEO.
- Make sure your thumbnail stands out and tells viewers what your video is all about.
- Many people will view videos just from looking at the thumbnails, so don’t skip this step.
2.9 Add closed captions
People who are deaf or hard of hearing, but they have an unexpected SEO benefit.
2.10 Build links to your channel and your videos too
2.11 Share on social media/Facebook/twitter/LinkedIn.
2.12 Quora is one of the best places to share your videos.
2.13 Send an email to your list
2.14 Embed your video
- It gets your video in front of more people-blog posts
- It will increase your user engagement. This is a direct result of getting more people to watch your video.
2.15 Start your description with your focus keyword
YouTube’s bot will see your keyword almost immediately and crawl it. That could result in a higher ranking for your keyword.
2.16 Use YouTube for keyword research
- Actual phrases that people are searching, so it makes complete sense to use them for your own videos.
- Use YouTube for keyword research
2.17 Increase your watch time
If people spend a lot of time watching your videos, they obviously like what you’re doing.
2.18 Review your watch time report
There’s the watch time report, which helps you see how many minutes people are spending on your videos.
2.19 Look at your audience retention report
- You should also know how much of your audience actually loves your content enough to stick around for a while.
- The audience retention report shows you a handful of helpful metrics, including average view duration and your top performing videos.
2.20 Use engagement reports
- It helps you measure your overall performance.
- Subscribers report shows you how many subscribers you’ve gained or lost.
- Share report tracks how much your videos have been shared using the Share button on YouTube.
- These metrics are perfect for improving your YouTube SEO and observing even the finest details of your performance.
2.21 Add some suspense
- Start off your video with a bit of suspense.
- Don’t create dramatic cliffhangers, but something has to be at stake.
- Another option is to ask a question. It doesn’t matter too much how you do it, but you want your viewers to keep watching.
- Creating a bit of suspense is one of the best ways to accomplish that.
2.22 Create playlists
Using playlists is one of those small but mighty tactics that can increase view time and retention.
2.23 Get featured on another channel
- If you have a YouTube channel about food, find a channel that’s all about beverages. If you have a marketing channel, find a sales channel.
- Make sure you get a link to your channel! You can even ask for an annotation.
2.24 Improve your content
3 . Cost
USD 640 per month
4 . Point of Contact
Ajay Bidyarthy
Founder & CEO | Blackcoffer | www.blackcoffer.com
Email: ajay@blackcoffer.com | Phone: +91 9717367468 | Skype: asbidyarthy
Address: B-141/1, Street No. 18, Shyam Vihar Phase 1, Najafgarh, Delhi – 110043, India
