Client Background

Client: A leading Marketing firm in the USA

Industry Type:  Marketing

Services: Marketing consulting

Organization Size: 100+

Project Objective

Prepare a daily report for data from Local Service Ads dashboard and email to client.

Project Description

  • Extracts data from the LSA dashboard for the last 24 hours.
  • The data is sent to the client email in the form of a daily report using SendGrid.
  • The script runs every morning and is deployed to Heroku by the name “lead-details-to-email”.
  • The data is collected only for the companies that are not marked in red in the “Missed Messages Notification Automation – Master File” sheet.
  • The following data is uploaded:
    • Number of Leads
    • Cost Per Lead
    • Lead Type
    • Dispute amount to be approved
    • Dispute amount approved
    • Cost per Call

Our Solution

  • Use LSA API to extract data.
  • Clean the data to make it readable and dispose the data not needed.
  • Get the email id of each company from the given Sheet
  • Send an email to the client using SendGrid
  • Deploy to Heroku

Project Deliverables

A working deployed automated tool that runs everyday in the morning hours and sends a report to the client. Tool is monitored everyday.

Tools used

Heroku

LSA API

SendGrid

Sheets API

Language/techniques used

Python

Skills used

Data extraction, cleaning, and summarising

Databases used

Data is not stored and is sent directly to the client

Web Cloud Servers used

Heroku

What are the technical Challenges Faced during Project Execution

Ensuring a company’s data does not go to another company

How the Technical Challenges were Solved

Testing on multiple dummy email ids

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