Descriptive Analytics
Use data aggregation and data mining techniques to provide insight into the past and answer: “What has happened?”
Techniques
- Data modeling
- Trend Reporting
- Regression Analysis
- Correlations
Inquisitive Analytics
Why did something happen at a certain moment in the past? To study data to validate/reject business hypotheses. This includes
- Analytical drill-downs into data
- Statistical analysis
- Factor analysis
Predictive Analytics
Use statistical models and forecast techniques to understand the future and answer: “What could happen?”
- Data modeling
- Forecasting
- Predictive Modeling
