Home Our Success Stories Ad Networks Marketing Campaign Data Dashboard in Looker (Google Data Studio)

Ad Networks Marketing Campaign Data Dashboard in Looker (Google Data Studio)

Ajay Bidyarthy

July 26, 2023

328

Client Background

Client: A leading financial firm in Dubai

Industry Type: Financial Services

Services: Banking, Financial Services, Card Payments, Mobile Payments, Digital Bank, and FinTech

Organization Size: 200+

The Problem

Build dashboards unifying all the platforms in use: Google Ads, FB ads, Appsflyer, Mixpanel, etc,
in order to be able to track everything in the funnel from traffic source to total installs (paid, organic and by channel

Our Solution

Track the app data analytics using various platforms
Prepare the data sources – find and build data connectors for Google Data Studio.
Developed 14 pages of Dashboard reports- creating templates to importing data sources and perform various visualisations.
Maintained and tracked dashboard reports and helped the client with intelligence from these reports.

Deliverables

1	Updating the iOS datasheet
2	Fixing the incoming data for androids
3	Correcting a calculation error
4	Finding an alternative to provide automated data update directly to google data studio for iOS.
5	Updates done to all the dashboards
6	Created new dashboards
7	Created a consolidated dashboard
8	Added required visualizations and conected to data sources
9	Created new data sources
10	Managing the consolidated dashboard with daily data monitoring
11	Funnel Report for consolidated dahboard
12	Google analytics installed on website through tag manager
13	Resolving errors
14	work on automation for ad acccounts
15	Developed a new dashboard
16	Ad accounts data Automated
17	work towards android data automation
18	altering of blended data joins as per gds updates
19	Personalisation of dashboards
20	Current dashboard updated with google events and widget changes
21	Added Apple search ads dashboard
22	Firebase funnel report dashboard developed
23	Card topups Funnel report dashboard developed
24	Porter metrics custom dashboards for trial
25	Registration firebase funnel and percentage added
26	Updates for all the dashboards running until now and addition of kpi to the new firebase dashboards
27	User info for firebase dashboard and retention report
28	Registration Funnel, Cardtopups, KYC funnel Dashboard
29	Fixing and Updating user info firebase dashboard and began working on the tiktok dashboard
30	Tiktok Dashboard Developed and populated with data from porter metrics

Tools used

Google Data Studio
Google Analytics- GA4 and universal analytics
Google Tag Manager
Big Query
Firebase
Appsflyer
Mixpanel
Google spreadsheets

Language/techniques used

Google Standard SQL dialect- bigquery
Apps script

Skills used

Analytical aptitude
Problem-solving
Communication
Knowledge about SQL
Knowledge in digital marketing and strategies
Google cloud services
Creating data pipelines.

Databases used

Bigquery
Google spreadsheets
Firebase

Web Cloud Servers used

Google Cloud Platform

What are the technical Challenges Faced during Project Execution

Community/in-built Connectors for Appstore connect didn’t exist
Connector for apple search ads couldn’t be found
Data tracking from google play console, due to the timezone lag in data updation.
Facebook connector issues

How the Technical Challenges were Solved

Worked towards building the custom connector by using apple api for Appstore connect and search ads
Utilised big query to call and store 100% accurate data from google play console and be used as a connector in GDS
Made use of inhouse built facebook connector and google sheet add-on to track and keep connector inaccuracy check.

Business Impact

Helped the client to view a consolidated report of all their ad campaigns
Calculated and executed analytics metrics which helped to track various app events and helped the business to take decisions on UX
Consulted the client and collaborated with them in marketing and ad campaign strategies- helped them cut their marketing expenses over less efficient marketing platforms
Created funnel reports and suggested insights on app traffic to take decisions on important landing pages.