Client Background
Client: A leading financial firm in Dubai
Industry Type: Financial Services
Services: Banking, Financial Services, Card Payments, Mobile Payments, Digital Bank, and FinTech
Organization Size: 200+
The Problem
Build dashboards unifying all the platforms in use: Google Ads, FB ads, Appsflyer, Mixpanel, etc,
in order to be able to track everything in the funnel from traffic source to total installs (paid, organic and by channel
Our Solution
- Track the app data analytics using various platforms
- Prepare the data sources – find and build data connectors for Google Data Studio.
- Developed 14 pages of Dashboard reports- creating templates to importing data sources and perform various visualisations.
- Maintained and tracked dashboard reports and helped the client with intelligence from these reports.
Deliverables
1 | Updating the iOS datasheet |
2 | Fixing the incoming data for androids |
3 | Correcting a calculation error |
4 | Finding an alternative to provide automated data update directly to google data studio for iOS. |
5 | Updates done to all the dashboards |
6 | Created new dashboards |
7 | Created a consolidated dashboard |
8 | Added required visualizations and conected to data sources |
9 | Created new data sources |
10 | Managing the consolidated dashboard with daily data monitoring |
11 | Funnel Report for consolidated dahboard |
12 | Google analytics installed on website through tag manager |
13 | Resolving errors |
14 | work on automation for ad acccounts |
15 | Developed a new dashboard |
16 | Ad accounts data Automated |
17 | work towards android data automation |
18 | altering of blended data joins as per gds updates |
19 | Personalisation of dashboards |
20 | Current dashboard updated with google events and widget changes |
21 | Added Apple search ads dashboard |
22 | Firebase funnel report dashboard developed |
23 | Card topups Funnel report dashboard developed |
24 | Porter metrics custom dashboards for trial |
25 | Registration firebase funnel and percentage added |
26 | Updates for all the dashboards running until now and addition of kpi to the new firebase dashboards |
27 | User info for firebase dashboard and retention report |
28 | Registration Funnel, Cardtopups, KYC funnel Dashboard |
29 | Fixing and Updating user info firebase dashboard and began working on the tiktok dashboard |
30 | Tiktok Dashboard Developed and populated with data from porter metrics |
Tools used
- Google Data Studio
- Google Analytics- GA4 and universal analytics
- Google Tag Manager
- Big Query
- Firebase
- Appsflyer
- Mixpanel
- Google spreadsheets
Language/techniques used
- Google Standard SQL dialect- bigquery
- Apps script
Skills used
- Analytical aptitude
- Problem-solving
- Communication
- Knowledge about SQL
- Knowledge in digital marketing and strategies
- Google cloud services
- Creating data pipelines.
Databases used
- Bigquery
- Google spreadsheets
- Firebase
Web Cloud Servers used
- Google Cloud Platform
What are the technical Challenges Faced during Project Execution
- Community/in-built Connectors for Appstore connect didn’t exist
- Connector for apple search ads couldn’t be found
- Data tracking from google play console, due to the timezone lag in data updation.
- Facebook connector issues
How the Technical Challenges were Solved
- Worked towards building the custom connector by using apple api for Appstore connect and search ads
- Utilised big query to call and store 100% accurate data from google play console and be used as a connector in GDS
- Made use of inhouse built facebook connector and google sheet add-on to track and keep connector inaccuracy check.
Business Impact
- Helped the client to view a consolidated report of all their ad campaigns
- Calculated and executed analytics metrics which helped to track various app events and helped the business to take decisions on UX
- Consulted the client and collaborated with them in marketing and ad campaign strategies- helped them cut their marketing expenses over less efficient marketing platforms
- Created funnel reports and suggested insights on app traffic to take decisions on important landing pages.
Project Snapshots
Project website URL
https://datastudio.google.com/reporting/8af163c1-b328-4ed3-91fc-cf8a026d0d9f
Contact Details
Here are my contact details:
Email: ajay@blackcoffer.com
Skype: asbidyarthy
WhatsApp: +91 9717367468
Telegram: @asbidyarthy
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