Client Background

Client: A leading financial firm in Dubai

Industry Type:  Financial Services

Services: Banking, Financial Services, Card Payments, Mobile Payments, Digital Bank, and FinTech

Organization Size: 200+

The Problem

Build dashboards unifying all the platforms in use: Google Ads, FB ads, Appsflyer, Mixpanel, etc,
in order to be able to track everything in the funnel from traffic source to total installs (paid, organic and by channel 

Our Solution

  1. Track the app data analytics using various platforms
  2. Prepare the data sources – find and build data connectors for Google Data Studio.
  3. Developed 14 pages of Dashboard reports- creating templates to importing data sources and perform various visualisations.
  4. Maintained and tracked dashboard reports and helped the client with intelligence from these reports.

Deliverables

1Updating the iOS datasheet
2Fixing the incoming data for androids
3Correcting a calculation error
4Finding an alternative to provide automated data update directly to google data studio for iOS.
5Updates done to all the dashboards
6Created new dashboards
7Created a consolidated dashboard
8Added required visualizations and conected to data sources
9Created new data sources
10Managing the consolidated dashboard with daily data monitoring
11Funnel Report for consolidated dahboard
12Google analytics installed on website through tag manager
13Resolving errors 
14work on automation for ad acccounts
15Developed a new dashboard 
16Ad accounts data Automated 
17work towards android data automation
18altering of blended data joins as per gds updates
19Personalisation of dashboards
20Current dashboard updated with google events and widget changes
21Added Apple search ads dashboard
22Firebase funnel report dashboard developed
23Card topups Funnel report dashboard developed 
24Porter metrics custom dashboards for trial 
25Registration firebase funnel and percentage added 
26Updates for all the dashboards running until now and addition of kpi to the new firebase dashboards
27User info for firebase dashboard and retention report
28Registration Funnel, Cardtopups, KYC funnel Dashboard 
29Fixing and Updating user info firebase dashboard and began working on the tiktok dashboard
30Tiktok Dashboard Developed and populated with data from porter metrics

Tools used

  1. Google Data Studio
  2. Google Analytics- GA4 and universal analytics
  3. Google Tag Manager
  4. Big Query
  5. Firebase
  6. Appsflyer 
  7. Mixpanel
  8. Google spreadsheets

Language/techniques used

  1. Google Standard SQL dialect- bigquery
  2. Apps script

Skills used

  1. Analytical aptitude
  2. Problem-solving
  3. Communication
  4. Knowledge about SQL
  5. Knowledge in digital marketing and strategies
  6. Google cloud services
  7. Creating data pipelines.

Databases used

  1. Bigquery
  2. Google spreadsheets 
  3. Firebase

Web Cloud Servers used

  1. Google Cloud Platform

What are the technical Challenges Faced during Project Execution

  1. Community/in-built Connectors for Appstore connect didn’t exist
  2. Connector for apple search ads couldn’t be found 
  3. Data tracking from google play console, due to the timezone lag in data updation.
  4. Facebook connector issues 

How the Technical Challenges were Solved

  1. Worked towards building the custom connector by using apple api for Appstore connect and search ads
  2. Utilised big query to call and store 100% accurate data from google play console and be used as a connector in GDS
  3. Made use of inhouse built facebook connector and google sheet add-on to track and keep connector inaccuracy check.

Business Impact

  1. Helped the client to view a consolidated report of all their ad campaigns 
  2. Calculated and executed analytics metrics which helped to track various app events and helped the business to take decisions on UX
  3. Consulted the client and collaborated with them in marketing and ad campaign strategies- helped them cut their marketing expenses over less efficient marketing platforms
  4. Created funnel reports and suggested insights on app traffic to take decisions on important landing pages.

Project Snapshots

Project website URL

https://datastudio.google.com/reporting/8af163c1-b328-4ed3-91fc-cf8a026d0d9f

Contact Details

Here are my contact details:

Email: ajay@blackcoffer.com

Skype: asbidyarthy

WhatsApp: +91 9717367468

Telegram: @asbidyarthy 

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